This video features one of the UKs most successful advertising and marketing gurus describing the basics of marketing. Uncover the emerging trends driven by changes in the market place and technology.
This program features psychologist Peter Quarry, interviewing David Abraham, Chief Operating Officer, St Lukes Communications, UK.
David Abraham is UKTV Chief Executive and was Chief Operating Officer at St. Luke's Communications, the world's first and only employee-owned ad agency. Educated Oxford University, he co-founded St.Luke's 1995.
David has advised the UK Government on public communication programs. He attended Harvard Business School Summer Program in 1997. David joins UKTV from Discovery Networks USA, where as EVP and General Manager TLC and Discovery Home he is responsible for overseeing all content investment strategy and execution.
- trends affecting marketing
- core skills needed for marketing
- marketing professional services
- how to differentiate your product
- how innovation in marketing affects the marketplace
- Executives
- Managers
- DVD
- English
- Interview