Video  Finder
Creating Your Brand Proposition
This title is part of the Insights and Strategies Series
Duration: 11 minutes
Synopsis

Creating Your Brand Proposition is a course that provides useful strategies to build your brand. Ben Walkenhorst, marketing consultant shares tips with Eve Ash about creating brand propositions through understanding what comprises a brand “essence”, envisaging your brand as a character, how brand is both a compass and removes irrelevant opportunities, and why it should evolve.

Once this course is completed, you will have learned that a good brand strategy points your business in the right direction while cutting away opportunities that don’t mesh with your objectives.

Key Learning Points
  • Examine and understand your brand to ensure it represents the image you want;=
  • Identify the key to marketing and branding and the value proposition
  • Identify the brand essence – social, functional and emotional aspects
  • Examine your brand as a character
  • Identify brand identity and brand evolution
Recommended Audiences
  • Managers
  • Personal Use
  • University students
  • All staff
Distributed in the following format(s)
  • DVD
  • Stream
Available in the following language(s)
  • English
Media Type
 Video Recording
Presentation Style
  • Interview
STOCK CODE
INSIGHTS16
ISBN
9781925176179
Published
Melbourne, Australia
Filming location
Melbourne, Australia
Release year
2015
Copyright owner
Seven Dimensions
Publisher
Seven Dimensions