In this video, discover why most corporate strategic planning fails. Develop robust strategies for protection against an uncertain future and to open up opportunities.
This program features psychologist Peter Quarry, interviewing David Mercer, Director of The Futures Observatory, The Open University, UK.
David Mercer led the Futures Observatory, a major research project by the Open University Business School looking into future developments in society. It developed new research techniques, especially in terms of scenario forecasting, to build a 'futures' database of more than a million elements.
This has resulted in publication of several dozen papers, as well as the book 'Future Revolutions' (published by Orion Business) and advice being requested by governments and international agencies. He recently retired.
- looking beyond short term profits
- taking the fear and complexity out of long term planning
- identifying 'business drivers' over the next 10 to 25 years
- looking for long term threats and opportunities
- integrating short and long term strategic plans
- Executives
- DVD
- English
- Interview