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Video  Finder
Rethinking Marketing
This title is part of the Learning a la Carte Series
Duration: 13 minutes
AUD $275.00
Synopsis

This video features one of the UKs most successful advertising and marketing gurus describing the basics of marketing. Uncover the emerging trends driven by changes in the market place and technology.

This program features psychologist Peter Quarry, interviewing David Abraham, Chief Operating Officer, St Lukes Communications, UK.

David Abraham is UKTV Chief Executive and was Chief Operating Officer at St. Luke's Communications, the world's first and only employee-owned ad agency. Educated Oxford University, he co-founded St.Luke's 1995.

David has advised the UK Government on public communication programs. He attended Harvard Business School Summer Program in 1997. David joins UKTV from Discovery Networks USA, where as EVP and General Manager TLC and Discovery Home he is responsible for overseeing all content investment strategy and execution.

Key Learning Points
  • trends affecting marketing
  • core skills needed for marketing
  • marketing professional services
  • how to differentiate your product
  • how innovation in marketing affects the marketplace
Package Description
DVD
Recommended Audiences
  • Executives
  • Managers
Distributed in the following format(s)
  • DVD
Available in the following language(s)
  • English
Media Type
 Video Recording
Presentation Style
  • Interview
STOCK CODE
LALC46
ISBN
9781921910487
Published
Melbourne
Filming location
UK
Release year
1998
Remastered year
2006
Copyright owner
ClickView
Publisher
Seven Dimensions