Increasing Website Traffic is a course offering strategies from successful business entrepreneur Pete Williams. He discusses with Eve Ash his proven methods for developing a clear Call-to-Action (CTA). He explains the use of Google AdWords and Analytics to increase web traffic.

Once this course is completed, you will have learned to use a Call-to-Action and Google Adwords and Analytics to increase web traffic. You will be focused on opt-ins and the key objective – conversions. You will have learned about search engine optimization, demographic search strategies and target landing pages.

• Identify strategies for building your website traffic
• Examine how your customers find you
• Use search engine optimization and Google Adwords
• Implement demographic search strategies
• Examine increasing opt-ins and conversions
• Use a target landing page with a call to action
• Evaluate with data, e.g. Google analytics

• Executives
• Personal Use
• Managers

• DVD
• Stream

• English

• Interview