Managing Bad Press
This title is part of the
Insights and Strategies Series
Synopsis
Managing Bad Press is a course featuring a powerful and tragic case study. Maria Deveson-Crabbe explains the important lessons she learned regarding the management of the press and media, and how to turn it around and use a crisis management strategy.
Once this course is completed, you will have studied how to manage the media when there is damaging press, and how to implement a crisis management strategy to turn a damaging situation around.
Key Learning Points
- Examine a powerful and tragic case study presented by Maria Deveson-Crabbe
- Identify how to manage the media when there is damaging press
- Use a crisis management strategy to manage a damaging problem and turn it around
Recommended Audiences
- Managers
- Executives
Distributed in the following format(s)
- DVD
- Stream
Available in the following language(s)
- English
Media Type
Video Recording
Presentation Style
- Interview
STOCK CODE
INSIGHTS31
ISBN
9781925176322
Published
Melbourne, Australia
Filming location
Melbourne, Australia
Release year
2015
Copyright owner
Seven Dimensions
Publisher
Seven Dimensions