Video  Finder
Building Brand and Reputation
This title is part of the Insights and Strategies Series
Duration: 15 minutes
Synopsis

Building Brand and Reputation is a course with a case study to examine perception of brand. In this course, Maria Deveson-Crabbe discusses with Eve Ash how her organization built trust through its brand and reputation, knowing that brand and reputation are different. She talks of the importance of research and having a crisis management approach when the brand experiences problems.

Once this course is completed, you will have learned the difference between brand and reputation, and how to develop brand perception using research. You will learn about marketing your brand and brand damage control, training and a crisis management plan.

Key Learning Points
  • Build a powerful consistent brand image and secure your reputation
  • Examine a brand case study and consider perception of brand
  • Differentiate brand and reputation
  • Market your brand by researching your market and building trust
  • Prepare a crisis management plan to counter brand damage
Recommended Audiences
  • Sales Staff
  • Managers
  • Service Staff
  • Executives
  • Trainers
Distributed in the following format(s)
  • DVD
  • Stream
Available in the following language(s)
  • English
Media Type
 Video Recording
Presentation Style
  • Interview
STOCK CODE
INSIGHTS07
ISBN
9781925176087
Published
Melbourne, Australia
Filming location
Melbourne, Australia
Release year
2015
Copyright owner
Seven Dimensions
Publisher
Seven Dimensions